Follow the Money

One of the most important business laws that people frequently omit.
Don’t go looking for the smallest and least competitive niche, but rather go into something more mainstream.

Many times I’ve seen people concentrating on a very small niche and then after achieving the serps realizing that there is simply not enough traffic and demand in that niche and it can’t be expanded further either.

Aim big, but start small and grow gradually.

In online business it’s usually better to get a small piece of the bigger pie, so that you’ll have more options to extend.

If you are trying to choose which idea to pursue, out of relatively similar potential ideas, go for the one that has bigger potential!